 Road to Zero is a collaboration focused on ending traffic fatalities—a leading cause of unintentional death—on our roadways within 30 years. The goal is safe mobility for all people, and members will work to develop priorities; take action individually and collaboratively; and encourage partners and stakeholders to take action to meet the goal of eliminating traffic fatalities by 2050.
It might seem like a lofty goal, but key stakeholders believe it is possible. “The aim of Road to Zero is to get to zero deaths by 2050,” says Debbie Hersman, the president and CEO of the National Safety Council, the lead on the Road to Zero initiative. “That’s the goal. We’ve done this with aviation—there have been several years with zero deaths in commercial aviation—and a lot of people thought that was impossible. We’re really focused on incorporating all of the initiatives that we’ve seen through Toward Zero Deaths, Vision Zero and a number of different groups to get to zero.” Illinois Safety Consultants is pleased to join the Road to Zero Coalition working to make our roads safer.
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 People are becoming addicted to looking at their cell phones
The answer might be found in something known as brain hacking. In an interview on CBS news 60 minutes, a former Google Product Manager said Silicon Valley is engineering your phone, apps and social media to get you hooked, feel the need to check it constantly. Some Programmers call it “Brain Hacking”. In a 2015 report by common sense media 59% of parents felt their teenage children are addicted to technology, and 27% describes themselves as addicted too. With people feeling the need to check their phone constantly even while driving, it causes them to be distracted which increases the risk of accidents. So, the next time you get behind the wheel to drive, try the no phone while driving challenge!  A Great Safety Resource for businesses with a commercial fleet.
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